Cameo allows users to request personalized video messages, shoutouts, and greetings from a wide range of famous individuals, including their favorite celebrities, athletes, influencers, and public figures.
Role
Lead Product Designer (2023)
Senior Product Designer (2021 to 2023)
Accounting for nearly half of all traffic entering Cameo, profile pages are the consumer-facing storefront for talent, so it’s no wonder that this project became the largest redesign effort in Cameo’s history.
Consumer profile redesign
With over 30,000 talent on the platform, designing useful browse and filter tools was a must.
Browse experience
Magical moments start here. The booking form is where users tell the talent who and what the Cameo is for, pay for it, and receive confirmation details.
Booking form redesign
Businesses have their own unique set of needs when finding a booking talent that can drive impact and increase ROI.
Cameo for Business
Because different users have different needs, the homepage was built with dynamic shelves and popular content buckets in mind.
Homepage redesign
Bringing kids’ favorite characters to life with an AI-powered personalized video.
Cameo Kids
For a product as video-centric as Cameo, it was incredibly important to provide users with a world-class video player experience.
Video player redesign
As we discovered that messages were a low-effort, high satisfaction way for fans to connect with talent, we decided to design a new messaging inbox for web— a feature that was previously app-only.
Messages
Repeat purchasers comprise a small but highly passionate fanbase and having to enter payment information every time they bought a video, sent a paid message, or left a tip was a major point of friction.
Saved payment methods
In an effort to reduce customer service requests related to forgotten passwords as well as increase security, we introduced passwordless authentication to log in and booking flows.
Passwordless authentication
As we began crafting a new design language during the consumer profile redesign project, it was important to create comprehensive guidelines, components, and design tokens to ensure consistency across the entire experience— something Cameo had struggled with in the past.