I’m Eric Gandhi and I’m an experienced product design leader. Formerly at Cameo, Disney, BuzzFeed, eBay, and more.
Featured case studies
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Comprehensive redesign that led to a 7.5% increase in CVR
Accounting for nearly half of all traffic entering Cameo, profile pages are the consumer-facing storefront for talent, so it’s no wonder that this project became the largest redesign effort in Cameo’s history.
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Designing an onboarding flow with a 77% completion rate
As the gateway into a product that doesn’t have the easiest value proposition to explain, onboarding was a project that took the better part of a year to design and iterate on, but the numbers speak for themselves.
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Embracing constraints and raising the design bar
Despite a long list of constraints and a short timeline, we made a choice at the eleventh hour to elevate movie detail pages to the next level.
