About me
Throughout a career spanning over 13 years, I’ve been a design leader at Disney, Cameo, BuzzFeed, eBay, and The Weather Channel.
I’m currently the co-founder and Head of Design at Sandstone, a venture studio and digital agency specializing in product management, product design, user interface design, user experience design, full-stack development, user testing, user research, and marketing. Sandstone has clients in Los Angeles, San Francisco, Las Vegas, and New York who range from established brands like Google to early-stage startups in industries as diverse as film, music, fashion, sports, real estate, and finance.
Previously, I led the design of Movies Anywhere, a joint business endeavor of Walt Disney Studios, 20th Century Fox, Sony Pictures Entertainment, Universal Studios, and Warner Brothers Entertainment plus retailer partnerships with Apple, Google, Amazon, Microsoft, Vudu, Comcast, Verizon, and DirecTV. Movies Anywhere has over 12 million active users across web, iOS, Android, Apple TV, and Roku and is the new industry-wide standard for digital movie ownership.
My experience
Sandstone
Co-Founder and Head of Design
2017 to Present
As co-founder of a full-stack design and development agency, I've led its growth to serving over 40 clients. I mentor and direct a team of designers while leading product design, strategy, user testing, high-fidelity prototypes, visual design, and more. Additionally, I oversee critical business functions including marketing, sales, growth, and strategic development.
Cameo
Walt Disney Studios
Lead Product Designer
2020 to 2021
Product Designer
2014 to 2016
2023
Lead Product Designer
2021 to 2023
Senior Product Designer
Led design on consumer products across iOS, Android, and web platforms while mentoring a team of designers and leading initiatives including product design, strategy, user testing, high-fidelity prototypes, visual design, and more. Collaborating closely with engineering, product, marketing, data science, and leadership teams, I led transformative projects, such as the redesign of the talent profile page, which resulted in a 7.5% increase in conversion, equating to an additional $3 million in annual revenue for the company.
Senior Product Designer
2016 to 2018
Led design efforts to launch Movies Anywhere on iOS, Android, 10-foot and web. Worked directly with Disney, Fox, Sony, Universal, Warner Brothers, Apple, Amazon, Google, Microsoft, Vudu, and Fandango to launch the first multi-studio, multi-retailer standard for digital movie ownership. Also designed and launched the first fully cross-platform movie co-viewing experience to over 12 million users, as well as redesigning internal video ingestion tools and leading efforts on creating a design system from the ground up. Mentored designers and worked directly with engineering, product, marketing, data science, and leadership teams. Work included product design, strategy, user testing, high-fidelity prototypes, visual design, and more.
BuzzFeed
Led design efforts on video analytics dashboard (internal and B2B/B2C), iOS app, style guide, 10-foot experiences, and marketing materials. Work included product design, strategy, iA, user testing, user flows, wireframes, high-fidelity prototypes, data viz, visual design, functional documentation, HTML & CSS styles, asset creation, and branding.
eBay
Senior Designer
2013 to 2014
Led design efforts for the “Magento 2” e-commerce platform and created a comprehensive style guide. Work included product design, iA, user flows, wireframes, prototypes, visual design, functional documentation, asset creation, and branding.
The Weather Channel
2011 to 2013
UI/UX Designer
Led design efforts on the iOS app, which had over 20 million active users, 10-foot experiences, and responsive websites for original TV programming. Work included product design, user testing, user flows, wireframes, prototypes, visual design, functional documentation, HTML & CSS styles, asset creation, and branding.
Skills
Design
Product design, product strategy, user research, user testing, information architecture, user flows, wireframes, high-fidelity prototyping, design systems, AI, human computer interaction, big-picture thinking
Tools
Figma, Sketch, Adobe Creative Suite, Framer, Webflow, Zeplin, Principle, UserTesting.com, Userlytics, ChatGPT
Education and certifications
Georgia Institute of Technology
BS in Science, Technology, & Culture
Focused on design, literature, & film
Scrum Alliance
Certified Scrum Product Owner