Offering an extensive and user-friendly digital platform with a vast array of features, including detailed forecasts, interactive maps, and weather news, The Weather Channel provides users with real-time updates and comprehensive weather data for accessing weather-related information.
Role
UI/UX Designer (2011 to 2013)
A distinct design challenge posed by having apps on nearly every platform was to maintain a consistent experience while feeling native to the platform and incorporating a full brand redesign that was slowly being rolled out.
Mobile apps
With a business-driven objective to drive additional video views, 10-foot platforms provided the perfect opportunity to create robust, engaging experiences.
10-foot experience
As The Weather Channel rolled out more and more original programming, we designed and built landing pages for each show along with banners for paid media.