A popular digital media and entertainment company known for its engaging and diverse content. BuzzFeed produces a wide range of articles, videos, quizzes, and social media posts that cover everything from news and pop culture to lifestyle and entertainment. It's recognized for its viral and shareable content that appeals to a broad online audience. BuzzFeed has also delved into investigative journalism and original video production, making it a significant player in the modern media landscape.
Role
Product Designer (2014 to 2016)
BuzzFeed’s branded video department functioned very much like an ad agency but without a metrics dashboard, account managers had the very manual routine of printing our numbers from various sources to share with the client.
Backstage
Our in-house video producers had loft output goals to hit and adding any additional tool their workflow was met with resistance, so that’s when we got creative with our design solutions.
Video dashboard
As the team grew and as more and more specialized channels were launches for a variety of interest groups, having relatable branding that followed best practices on social platforms was a must.
Channel branding
With our Los Angeles office handling all things video and our New York office handling all things editorial, it was important to design internal tools that could keep things from going off the rails.
Internal tools
Velocity was always incredibly important at Buzzfeed, and by allocating time to create a style guide that included pre-built components that could go directly into code, we removed guesswork, increased velocity, and maintained consistency.